Major electric automobile maker Tesla has finally arrived in Thailand, with two models now available for reservation — the Model 3 and Model Y.
Both can now be reserved online with price tags starting from THB1.76 million (US$50,580) and THB1.96 million (US$56,330 respectively), and buyers can expect delivery within the first quarter of 2023.
The launch was held at an event in Bangkok’s Siam Paragon mall, and comes amid the country’s push for wider EV adoption and production coupled with incentivized tax cuts and subsidies. The Thai government has set a target that aims to see 30 percent of all vehicles produced in the country to be electric by 2030.
While fuel-based motor vehicles still make up the vast majority on Thailand’s roads, there has been a visible shift towards EV adoption in the country. In 2022, around 7,000 new battery-powered EVs were registered in the first ten months — an increase from 2021’s total of 2,000.
Currently, Thailand is Asia’s fourth-largest auto assembly and export hub, with many Japanese companies having footprints in the Southeast Asian country. Around 1.5 million to two million vehicles are built in Thailand every year, of which about half are exported overseas.
As for the sale of its EVs in Thailand, Tesla has revealed that it will supply the vehicles directly from its China-based factory in Shanghai, although it’s expected that the U.S.-based manufacturer will face strong competition from Chinese brands such as Great Wall Motors and BYD, which are offering EV models in the country with prices starting at THB800,000 (US$23,000).
The company also unveiled its Model X and Model S EVs at the launch, but only stated that interested buyers should stay tuned for further updates about availability.
Additionally, it also plans to launch 10 supercharging stations throughout the country to boost infrastructure and ease of adoption for such vehicles in the near future.